As obnoxious as it may be, advertising is seemingly as ubiquitous as the air we breathe. Barely a second goes by when our eyes and ears aren’t being bombarded with corporate logos and slogans from all angles. The wheels of media are greased with sponsorship dollars, and of course the medium of video games is no exception. As companies have searched for new ways to present their brands to young audiences, video games have become an increasingly obvious way to do just that. The gaming industry grows larger, and so does the money pouring in from fast food restaurants, teen clothing brands, and mobile phone manufacturers attempting to get one step ahead of the competition. We’re looking at the evolution of product placement in video games, and discussing its effect on the experience thereof.
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